Wailana Kalama

Freelance Travel Writer

Content Marketing for Travel Businesses

Content and Social Marketing Strategy

So you have a great travel business but don't know how to market it? Never fear!

I'll prepare a concrete report for you that addresses your current social media efficacy, with concrete ideas on how to get it back on the road. 


  • Content audit. A brief evaluation of your current content (blog, newsletters, etc) and how effectively it's serving your needs. 
  • Social media audit. This will be a brief evaluation of your social networks. 
  • Social media strategy. What to post about, how frequently, and what changes to make?
  • Blog Strategy. How can we make the blog pages more effective? What should you blog about and how frequently?
  • Editorial Calendar. Includes a blog editorial calendar for the first 3 months, with keywords and posting schedule.
  • Bonus: Suggestions for other content marketing outlets and how they might prove effective.


For a monthly fee, I'll work closely with you month to month, in order to to develop a content strategy that effectively addresses your marketing goals. 

Each month I will:

  • maintain your social media channels
  • create content for your blog, newsletter, social media
  • research the industry
  • develop an editorial calendar
  • design graphics
  • find stock photos
  • track results with analytics
  • deliver a monthly report

I'll be deeply familiar with your product and services, and get to know your target audience. Working monthly puts me in a great position to offer up other ideas to boost your travel business over the long-term. 

Packages available for: 

  • Social Media Management & Content Creation
  • Blog Management
  • Newsletter Creation & Distribution

Ready to Get Started? Email me at info@waikalama.com!

Recent Content Marketing Clients

“It has been a great experience working with Wailana. She is able to deliver quality work on time while able to incorporate our feedback into the final deliverable. As we’re very satisfied with her work, we will continue to work with her in our next continuous marketing effort.”
Haoyang Liang
CEO, Wherego Ltd.